AdvisorSocial Blog

What is Google Places

Written by Matt Peterson on .

Google Places is the local listing results of Google. Google Places appears high up in the search results of Google when users look for local information. Here, a small map shows the locations of those companies which are both relevant to the keywords entered and registered on Google Places. Links to the websites of these companies can be found right beside the map.

Placing an entry in Google Places is free. Alongside the location and address (URL) of the website, your company can also indicate opening hours or add company and product photos.

A Google Places entry is very important particularly to those companies who are primarily looking for local customers or whose customers primarily search locally (for example, financial planners, RIAs).

Controlled Social Media Distribution

Written by Matt Peterson on .

Many advisors are looking for quick ways to distribute their content on social networks.

1. Post an article to your website or integrated blog.

2. Using your AddThis buttons, post the content to the social networks of choice. All from your website!

Measure the value of social media with Google Analytics

Written by Matt Peterson on .

social-analyticsA new set of Social reports help you measure the impact of your social marketing initiatives and evaluate the effect social media has on your Goals and Ecommerce activities. The 4 new reports aggregate key data points to help you see the complete picture of how social marketing and media affect your business. You'll find the Social Value Overview, Social Sources, Social Plugins, and Conversion Reports in the Traffic Sources section of your account.

Learn More

 

15 tips for increasing your brand on Google+

Written by Matt Peterson on .

I'm a big fan of Inc. Magazine. They have a great article about Google+. Here is a brief summary.

  1. Use your real name when you register
  2. Create Google+ Circles in a logical fashion
  3. Engage with other business professionals in an authentic way
  4. Post occasional tips and comments
  5. Send private messages to people who look interesting

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