Google Places is the local listing results of Google. Google Places appears high up in the search results of Google when users look for local information. Here, a small map shows the locations of those companies which are both relevant to the keywords entered and registered on Google Places. Links to the websites of these companies can be found right beside the map.
Placing an entry in Google Places is free. Alongside the location and address (URL) of the website, your company can also indicate opening hours or add company and product photos.
A Google Places entry is very important particularly to those companies who are primarily looking for local customers or whose customers primarily search locally (for example, financial planners, RIAs).